Hey, I'm Daramola Haliyat, but you can call me Liya.

How I got here.

I didn't graduate knowing that marketing and CRM automation was where I was headed.

After university, I spent time figuring out what kind of work actually made sense for me and what I could see myself building a career around. I knew I wanted work that allowed me to think, solve problems, and create something useful, but I hadn't yet found the right direction.

As I explored marketing, I became increasingly interested in what happens behind the scenes after someone discovers a business. A lead fills out a form. Someone needs to respond. Information has to be captured. Follow-up needs to happen. Appointments need to be booked. Someone has to know what happens next.

I started learning CRM systems and automation and realized that this was the kind of problem-solving I genuinely enjoyed.

What pulled me in was not simply the technology. It was the combination of systems, customer behavior and business processes.

My background in Psychology gives me another lens through which I think about this work. People don't experience a CRM, a workflow or an automation. They experience whether a business responded when it should, whether communication felt clear, whether they were forgotten after showing interest, and whether the process made sense.

That is the kind of automation I want to build: systems that work well behind the scenes while creating a better experience for the person on the other side.