Creative Services / Content Production
Airtable Base Architecture & Workflow Automation for Video Production
Wave Reel Studio
- Industry
- Creative Services / Content Production
- Project type
- Airtable Base Architecture, Client Portal & Workflow Automation
- Tools
- AirtableAirtable AutomationsSlack
Business challenge
Client requests, briefs and feedback were scattered across Telegram, WhatsApp and Instagram DMs. There was no centralized source of truth, production visibility was limited, feedback history could be difficult to track, and repetitive administrative work consumed time.
Solution implemented
- 01A relational base built on linked Clients, Projects, Deliverables and Feedback tables
- 02A client intake form that starts a project as a structured record rather than a message
- 03A client-facing portal filtered so each client only sees their own work
- 04An internal operations dashboard showing the live state of every project
- 05Automated shoot reminders, feedback alerts and draft-ready notifications into Slack
Before → After
Before
- Scattered client communication
- No single source of truth
- Limited production visibility
- Feedback history could be lost
- Manual reminders
- Manual draft notifications
After
- Centralized relational database
- Linked client, project and deliverable records
- Dedicated feedback history
- Client self-service portal
- Internal dashboard
- Automated reminders
- Automated feedback alerts
- Automated draft notifications
Result
The system creates one connected operational environment where client information, projects, deliverables, feedback and deadlines can be managed without relying on scattered messaging apps.
How it works
- 01Client submits the intake form
- 02Client and project records created and linked
- 03Deliverables tracked against the project
- 04Client reviews through the filtered portal and leaves feedback
- 05Slack notification reaches the internal team, dashboard updates
Inside the system
What this demonstrates
- Relational base architecture with linked tables
- Filtered client-facing portal views
- Automations connecting a database to team communication
- Internal dashboards built for daily use